YouTube channel audit

YouTube today is one of the largest virtual advertising platforms used by many entrepreneurs for promotion. It can be used not only to popularize a brand, but also to promote a young company. The main thing is properly planned promotion and content setup. A high-quality YouTube channel audit allows you to determine which principles will be most effective for it and also helps to see where adjustments need to be made. This makes it possible to use the virtual platform to the maximum.

A YouTube channel audit means conducting a high-quality analysis that will help turn it into a productive profile. The latter means:

• offering truly useful content that will interest subscribers against the background of competitors;
• properly designing all uploaded videos so that they gain many views and contribute to promotion;
• understanding the principles of how YouTube works and acting according to them.

Our work begins with conducting a high-quality analysis of your YouTube channel, after which we provide a detailed consultation on how to:

1. optimize the channel. If desired, we will do it for you, which will save time;
2. make competent adjustments to work already performed earlier but which did not bring the desired results;
3. tell you which tools are most effective for personal videos based on competitor analysis;
4. define your target audience and advise which videos are best for it, conducting a full review of interests.

Promoting your own business on a YouTube channel is an excellent tool, but it is important to set it up correctly in advance. According to statistics, YouTube is used by more than 2 billion people of different ages who have regular access to the internet. 73 out of 100 viewers take a target action immediately after watching a video. 96% of users do not hide the fact that it was a high-quality and interesting video that became the reason for their purchase.

A high-quality audit will not harm any YouTube channel, whether it belongs to an entrepreneur or a private blogger. An audit will be needed if:

• lead generation from video is needed;
• analytics are needed to attract new partners;
• it is necessary to gain popularity in a business niche and achieve recognition among the target audience;
• the owner wants to get closer to potential and existing clients while explaining the company’s advantages to them through video.

For personal brand owners or bloggers, an audit will help:

1. monetize their activity and start earning profit from the channel;
2. increase the number of subscribers, receive likes and comments, and become known in their field.

A channel review will help not only private bloggers and large entrepreneurs find their target audience, but also expand it as much as possible.

Conducting analytics on YouTube is especially necessary when purchasing someone else’s channel or if a service is planned for its promotion. Not all SEO specialists have the opportunity to audit and analyze an already built system. It is important to check the following:

• whether services for inflating views were used;
• which tools are already involved in promotion;
• which videos generate the most views;
• the data present on the channel.

Special graphs visible in the channel’s own YouTube statistics will help identify inflated views.

YouTube channel analysis is carried out according to the following parameters:

• video visualization — the presence of engaging video thumbnails;
• correct text descriptions of videos: whether they include links to official platforms and whether they comply with Google search algorithms;
• how correctly the YouTube channel itself is designed: cover, description, contacts, logo, etc.;
• video quality: all criteria are considered here, from resolution to the voice of the narrator;
• correct use of hashtags;
• statistics research — analysis of views and the most popular videos of the YouTube channel.

Conducting high-quality YouTube channel analytics will make it possible to quickly determine priority areas for adjustment.

Conducting YouTube channel analytics allows you to receive the following output:

1. instructions on how to make maximum use of YouTube’s opportunities by applying the most effective tools and services;
2. recommendations on how to get maximum income from videos and promote the company in Google and other search engines;
3. step-by-step instructions on how to conduct high-quality optimization of the YouTube profile, supplemented with examples;
4. an expert assessment of the channel based on view statistics, taking into account current promotion trends, and a full report on its current state.

The result of any audit is the development of a strategy that corresponds to the goals of the channel owner.

We offer two options for conducting analytics for your YouTube channel. Each of them is a true expert analysis of all possible statistics. The first is basic and is suitable for companies and bloggers who already have a certain level of popularity on the virtual platform. The extended audit is the optimal option, taking into account all data. It is suitable for channels that are “stuck” in promotion despite the optimization measures taken.

About the basic plan

What the basic plan includes:

1. Analysis of competitors’ activity.
2. Analysis of the semantic core.
3. Study of profile statistics over the entire period of its existence.
4. Preparation of recommendations for improving the appearance of the channel.
5. Collection of target audience data.
6. Preparation of recommendations for paid YouTube channel promotion.

Based on the study of statistics, a review of potential content that gains more views is carried out. As a result of our work under the basic plan, you will receive a full report that allows you to turn your YouTube channel into a resource people will watch. Changing the data will make the profile more interesting against the background of competitors and more noticeable to search engines. The cost of an audit under the basic plan starts from $100.

About the extended plan

What the extended audit includes:

1. Research of the channel based on competitors in the specified niche.
2. Study of the semantic core.
3. Research of statistics for the entire period of the video blog’s existence.
4. Recommendations for changing the channel cover.
5. Study of video view statistics and recommendations for creating the correct structure and editing.

In addition, the extended plan provides for the preparation of a content plan that will make the profile popular in search engines. This includes not only analytics, but also the selection of relevant topics for three months. In addition to the report, the extended plan includes a consultation on the received document for half an hour or another time agreed in advance. The price of the extended plan starts from $150.