Increasing website conversion
Reducing customer acquisition cost
Increasing average order value
Increasing the number of purchases from one client

Order a website usability audit

Want to get excellent results from advertising? Then properly prepare your landing page! Our website usability audit service was created precisely so that you do not waste money and can feel the effect of any type of marketing as quickly as possible. Depending on your project, we offer 2 usability audit options:

1. Usability audit for a landing page before launching contextual and/or targeted advertising Analysis and recommendations on design and usability:

  • Checking the mobile version of the website and loading speed.
  • Analyzing the usability of conversion forms.

Analysis and recommendations on texts:

  • contact details;
  • text structure;
  • landing page structure;
  • other recommendations.

2. Usability audit of a multi-page website with a technical task for the programmer

  • Analyzing the usability of registration forms, cart, and other conversion forms.
  • Checking internal linking for usefulness from the user’s point of view.
  • Checking whether the website is filled with content: products, photos, company information, etc.
  • Analyzing the content of conversion pages and how understandable it is for users. It should help increase users’ awareness of the brand, product, or service.
  • Assessing the technical formatting of content on the page: whether headings are marked with tags, images are used on website pages, and text is divided into paragraphs and easy to read.
  • Checking headings for clarity, persuasiveness, and clickability.
  • Business analytics.
  • Checking the checkout process.
  • Checking support.
  • Checking the call center.
  • Checking the mobile version of the website and loading speed.

Get examples of usability audits

Still have doubts? Write to us and get examples of completed work.

Stages of usability analysis

Analysis of initial data and task setting: at this stage, we study your website and determine the main goals and tasks you set for the audit.

  1. Assessment of the current user experience: using various tools and methods, we analyze how users interact with your website.
  2. Competitor analysis: we study the websites of your main competitors to determine what advantages you have and which aspects can be improved.
  3. Testing with real users: we conduct tests with real users to understand what problems they face on your website.
  4. Report preparation: based on all collected data, we prepare a detailed report describing the problems, recommendations for eliminating them, and suggestions for usability optimization.
  5. Presentation of results: we hold a report presentation where we discuss all identified problems and ways to solve them.
  6. Support and consultations on implementation: after the analysis is completed, we stay in touch to help you implement the recommendations and achieve the maximum effect from website optimization.

What will you get from usability analysis?

  1. Detailed report on problems: our specialists will analyze your website and provide a detailed list of problems that may complicate users’ interaction with your resource.
  2. Improvement recommendations: receive specific and practical advice on optimizing the design, structure, and content of your website.
  3. Increased conversion: improving usability directly affects conversion growth. This means that more visitors will perform the actions you need on the website.
  4. Better user experience: your clients will appreciate the convenience and simplicity of using your website, which will increase their loyalty and willingness to recommend you to friends; this also directly affects SEO.
  5. Competitor analysis: we will compare your website with your competitors’ websites, which will allow us to identify unique opportunities for distinguishing your business in the market.

This is only a brief overview of the opportunities and benefits provided by usability analysis from MAVR. We guarantee a professional approach and a high-quality result!

Cost of a usability audit

The cost of a usability audit service depends on many factors: the complexity and scope of your website, such as a service website, online store, portal, etc.; the specifics of the tasks; depth of analysis; the need to implement recommendations; and other project conditions. To provide an accurate and up-to-date audit price, we offer the following steps:

  1. Free consultation: at this stage, we will discuss your main needs, tasks, and expectations from the audit.
  2. Analysis of preliminary information: after receiving all the necessary information about your website, we will conduct an initial check to determine the scope of work.
  3. Providing a commercial proposal: based on the obtained data, we will prepare a proposal for you with a detailed description of the work stages and their cost.

To receive more detailed information and submit a consultation request, contact us!

Why us?

Frequently asked questions about website usability audit

What is a usability audit?

It is a comprehensive analysis of your website aimed at identifying usability problems and offering recommendations for eliminating them.

Why do I need a usability audit?

The audit will help optimize user interaction with your website, improve conversion and behavioral ranking factors, and increase customer satisfaction.

How long does the audit take?

The timeline depends on the complexity and scope of the website, but on average the process takes from 1 to 4 weeks.

What result will I get?

You will receive a detailed report describing the identified problems and recommendations for eliminating them, as well as consulting support on implementing the proposed solutions.

Can I participate in the audit process?

Of course! We are always happy to interact with the client and are ready to discuss all stages of work, taking into account your wishes and suggestions.

How much will it cost?

The cost depends on many factors, including the complexity of the website and the scope of necessary work. To receive an accurate estimate, contact us for a preliminary consultation.

What happens after the audit?

After providing the report, we can offer services for implementing recommendations or consulting support. You can also independently implement the proposed changes on your website.

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