Facebook promotion

Facebook has become a place where you can establish business contacts, develop your brand, and successfully stimulate sales. Facebook promotion is one of the simple and effective ways to make yourself and your business known, as well as to shape the company’s image.

Facebook promotion as a tool for attracting clients

Promotion on Facebook will help find the target audience for any business. It does not matter whether these are pensioners, mothers on maternity leave, or businesspeople. Most marketers consider Facebook the main platform for SMM, even despite the high competition.

Facebook page promotion is suitable for most business areas:

• fashion;
• sports and sports products;
• online stores;
• beauty industry;
• cafes and restaurants;
• food products;
• courses, trainings, educational institutions, distance learning;
• printing;
• gadgets and household appliances;
• pet products;
• swimming pools, fitness clubs;
• infobusiness;
• services, etc.

As you can see, Facebook can safely be considered a basic approach for promoting various goods and services.

The convenience of promoting a group on Facebook also lies in the fact that thanks to “viral advertising” and “word of mouth,” your client network can grow very quickly.

What is included in the service?

1. Creating a page / auditing a Facebook page.

Creating a Facebook page includes the following types of work:

• creation and general setup: page category and name;
• writing information about the company and its contact details;
• location: geotagging and specifying the address;
• opening hours, if necessary;
• a short page description or company story.

The page audit includes:

• checking the correctness of the page design and analyzing its functionality;
• filling out a brief and defining the target audience;
• analyzing the page design and making suggestions for its improvement;
• writing a page development plan and content requirements.

2. Competitor analysis includes:

• analysis of the advantages and disadvantages of your competitors’ development strategy;
• collecting ideas for optimizing your own strategy;
• analysis of competitors’ traffic sources on social networks;
• analysis of competitors’ content.

3. Promotion strategy. Based on the initial analysis, we create an effective strategy for promoting your Facebook page:

• we create the concept and general requirements for posts on the page;
• we come up with categories to attract attention;
• we create a content plan based on the interests of the target audience.

4. Content filling. At this stage, your page is filled according to the agreed promotion strategy.
5. Work on attracting followers.
6. Advertising management. Promoting a page on Facebook with the help of targeted advertising will help direct advertising to a specific segment of people by occupation, age, location, interests, and financial status. Thanks to this, it is possible to increase the number of followers, engagement, and sales.
7. Reporting. We provide reports on the results of the completed work so that you can clearly see its effectiveness.