Order dynamic advertising on Facebook and Instagram

Dynamic advertising on Facebook and Instagram automatically shows products to people who have shown interest in them on your website or app. Main options for dynamic advertising:

for users who viewed content but did not add it to the cart and did not buy;
for users who viewed content and added a product to the cart but did not buy it;
for users who recently registered but did not make a purchase;
for an audience configured by interests, meaning users who do not visit your website;
for users who recently made a purchase, with an offer to buy additional products (for example, a user bought a phone, and in dynamic remarketing we can offer them cases for the purchased phone).

Items 1–4 can be launched both for all products and for specific categories; item 5 is launched by category. Important! To create an ad with the “Catalog sales” objective, the website must have at least 1,000 visitors recorded by the Facebook Pixel.

Planned scope of work for dynamic advertising on Facebook and Instagram

Create Business Manager, set up Ads Manager, and connect a payment method if this has not been done. We work in the Client’s Business Manager!
Create Facebook and Instagram pages if they do not exist. Fill in contact details. Upload an avatar and cover image. Add initial content.
Issue a technical task for installing the basic Facebook Pixel and standard events. Test and monitor the correctness of event setup. In case of errors, provide recommendations for fixing them.
Issue a technical task for preparing the feed. Check the correctness of the feed setup. In case of errors, provide recommendations for fixing them.
Create a Facebook catalog. Connect the pixel and feed.
Calculate advertising campaigns and write ad texts (minimum 3 advertising campaigns).
Launch advertising campaigns (minimum 3 advertising campaigns).
Monitor and optimize targeted advertising.
Prepare a targeting report.

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Frequently asked questions

What is dynamic targeted advertising?

This is a type of advertising that allows you to automatically show personalized ads based on users’ behavior or interests. These ads are created from a catalog of products or services.

What is a catalog in the context of dynamic advertising?

A catalog is a structured list of products or services that you offer. It contains information about each product, including name, description, price, and image. For dynamic advertising, the catalog is used to automatically create ads based on users’ interests.

What is the advantage of dynamic advertising over regular advertising?

Dynamic advertising adapts to the interests and actions of each user, which makes it more relevant and increases the likelihood of conversion.

Do you need to have an online store to use dynamic advertising?

Not necessarily, but you must have a catalog of products or services and the ability to track user actions.

Can dynamic advertising be used for services, not only products?

Yes, it can. The main thing is to have a catalog of services and be able to track user actions related to these services.

How can the effectiveness of dynamic advertising be measured?

Use Facebook Pixel and Facebook Ads Manager analytics tools to track conversions, page views, add-to-cart events, and other key metrics.

How much does dynamic advertising cost?

The cost depends on many factors, including your budget, target audience, and competition in your niche. You pay for impressions or clicks depending on the selected payment model.

Why us?

Does dynamic advertising work on Instagram?

Yes, it does. Instagram belongs to Facebook, and advertising tools are integrated between the platforms.

Can I set up dynamic advertising for several catalogs at the same time?

Yes, you can set up advertising for several catalogs, but each advertising campaign will be linked to only one catalog.