Contextual advertising audit

When should you order a contextual advertising audit?

Many business owners wonder whether they should order an advertising campaign audit. After all, it may seem that clients click on the banner and go to your website without investing an additional budget. Sometimes the opposite happens: the budget has been spent, but there are still no potential clients. In both cases, the campaign is ineffective.

The most common reasons why clients contact us for a contextual advertising audit are:

• Google Ads does not bring orders. Therefore, our task is to identify errors and provide recommendations for increasing traffic and the number of inquiries.
• the advertising campaign is managed by the business owner, and they are not sure whether the settings are correct and want to assess their quality. In this case, professional expertise is needed;
• the effectiveness of advertising is unsatisfactory or you cannot assess it correctly. You are interested in finding out:
  • who sees your website ads;
  • whether your offer is interesting to clients;
  • how things are going with targeted traffic;
  • how much time passes between visiting the website and placing an order or submitting an inquiry;
  • what the cost of acquiring a client depends on and how to reduce it;
  • the market share you actually occupy;
  • growth potential and how to reduce the bounce rate.
• advertising expenses are higher than profit. We will help identify the reasons and provide recommendations for increasing profit.

These are the main problems and client pain points that our experts help solve. We build the advertising campaign audit based on your business goals and expectations from contextual advertising.

What is included in the audit?

• analysis of campaign settings. Incorrect settings are the reason for advertising campaign inefficiency in 95% of cases. Therefore, we check:
  • advertising campaign settings;
  • account settings and structure;
  • keywords: what you set in the advertising campaign settings, and search queries: what the user actually enters into the search engine;
  • negative keywords;
  • ads;
  • ad extensions;
  • bids.
• analysis of advertising campaign statistics. This is an equally important indicator that can help identify a problem. We check:
  • cost per conversion;
  • ad click-through rate (CTR);
  • transactions, etc.
• We provide a report on the completed work with errors and recommendations.

What will a contextual advertising audit give you?

1. You will learn about the advantages and disadvantages of your campaign’s performance. You will be able to understand more precisely what your clients like and what they do not.
2. A list of recommendations. Upon completion of the work, you will receive expert advice on further development and error correction.
3. Increased effectiveness. We will advise how to improve performance without involving an additional budget.