Targeted advertising on TikTok

Today, not only world-famous brands with billions in annual turnover use TikTok to promote their goods and services, but also young, growing companies. The cost of advertising on TikTok can fit within a budget of around $1,000, so many companies are willing to allocate funds for promotion on this social network. Before starting to conquer this platform, which is popular among hundreds of millions of active users, it is necessary to define the goals of promotion:

• account monetization;
• attracting followers;
• increasing sales of your brand’s services or goods.

Recent statistical studies show that the app has already been downloaded by more than two billion users worldwide. Despite the average video length of about 15 seconds, well-chosen audio and video content can quickly attract the attention of a large audience. To create a strong effect, you need to develop a promotion strategy competently and focus on trends. The simplest and fastest way to present your brand on TikTok is to create a personal account and start uploading content. In any case, videos should be aimed at the selected target audience and be interesting to it. The most popular topics and areas for which launching targeted advertising on TikTok is relevant are:

• restaurants, bars, trendy cafés, cinemas;
• online stores selling clothing, accessories, jewelry, cosmetics;
• developers of interesting mobile apps and online games;
• online schools and language courses.

MAVR agency marketers will analyze the specifics of promoting your brand to determine the monthly budget that should be allocated for targeted advertising.

To launch a campaign aimed at a specific target audience, the social network offers the TikTok Ads tool. This method of promotion includes several channels of influence on users:

• uploading advertising videos to the In-feed Native Video feed, which appear while scrolling;
• inviting users to participate in a Hashtag Challenge;
• showing ads before a video starts;
• branded promotion — creating masks, stickers, and brand lenses.

The availability of flexible campaign adjustment tools allows you to set target audience parameters based on age, geolocation, gender, language, range of interests, and other criteria. To achieve the desired results when promoting a brand, it is necessary to choose in advance which type of TikTok advertising to buy. Today, a campaign can be conducted in one of several directions, and the help of experienced marketers makes it possible to navigate the choice faster. If the client is primarily focused on conversions, the selected videos will be shown only to the target audience that is more likely to go to the website and perform a conversion action there. To expand reach, you can launch a campaign with payment per thousand impressions. Before any advertising campaign is launched, videos go through moderation in the system so that the video does not look intrusive and does not irritate users. We will choose a promotion strategy that gradually stimulates audience interest in your brand. Such advertising is perceived best and brings the maximum response.