Email marketing from MAVR

Goals of email marketing

Email newsletters are the oldest and still one of the most effective advertising channels on the internet. With relatively low costs, they allow you to reach a wide audience in the shortest possible time. The successful result of using this powerful tool depends on proper preparation and organization. A professional approach to using this type of online advertising makes it possible to achieve the following goals:

inform the audience as quickly as possible about news, events, and promotions held by your company;
reach a huge audience by sending one email and receive an instant response that will lead to increased sales;
tailor your advertising message to a specific group of the target audience; this can be targeting by region, gender, age, whether the recipient is a legal entity or an individual, or any other possible characteristic;
maintain interest in your company among regular clients and attract the attention of new ones;
combine personalized communication with mass audience reach;
reduce advertising costs by setting up a newsletter for the largest audience.

What is needed to organize an email newsletter?

1. Address database

To carry out an email newsletter, you first need to have a database of addresses of your existing or potential clients. This may be a client database already available in the company, a database of addresses collected using a form placed on the website, or a database collected in another legal way.

2. Database segmentation

To make the newsletter more effective, it is necessary to structure the address database according to characteristics relevant to the advertising campaign. These may include various data — breakdown by cities and regions, age groups, field of activity, gender, or other criteria.

3. Email newsletter service

After that, you will need a tool that allows you to carry out mass advertising mailings without ending up in the “Spam” folder on recipients’ computers. There are a number of services where you can order a newsletter with various parameters. Such services ensure reliable delivery of emails to the “Inbox” using special servers and other tools.

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Is it enough just to deliver an email?

The technical side of creating an email newsletter described above does not guarantee the desired result. You can purchase an email campaign for a large number of recipients and receive almost no orders as a result. The reason for this will be an incorrectly created advertising message received by subscribers. Email marketing specialists can create an effective advertising email that will increase the number of customers. They will develop, test, and implement such important newsletter elements:

the main message of the email, which corresponds to your company’s marketing strategy and helps achieve the goal of the advertising campaign;
the subject and content of the email or group of emails;
the email design, which takes into account the specifics of perceiving information from email;
the newsletter plan, which describes the frequency of its release and includes instructions for working with content.

With a well-developed advertising email, you will get the maximum return from your advertising campaign. To do this, you need to order an email newsletter from MAVR marketing agency. The effectiveness of the newsletter may vary depending on the advertised product or service, market conditions, and other marketing factors. What guarantees do those who order newsletters from professionals have? This is, of course, an increase in the number of responses and orders from the first day of the campaign, full payback of newsletter costs, as well as a gradual improvement in sales growth indicators.

How much does ordering a newsletter cost?

The cost of an email newsletter consists of several components and can vary significantly depending on the product, market, and size of the subscriber database. In most mass mailing services, the cost of one email decreases as the number of sent messages increases. This allows you to choose the optimal plan in terms of audience reach and expenses. Agency services for developing the email newsletter concept, creating content, launching it, and supporting it may also have different costs. It depends on many factors, one of the main ones being the number of advertised products and services.

Order an email newsletter

You can do this at MAVR agency in any convenient way — by calling us, sending an email, or filling out the feedback form. We will answer the questions you are interested in and provide additional information about organizing mass mailings to grow your business. You can also order the full range of marketing services for promoting your business online from us. Contact us right now to get profit tomorrow.