Instagram promotion

Instagram account promotion is a comprehensive service that allows you to increase the number of followers, raise brand awareness, expand target audience reach, stimulate sales, advertise your brand, and work with reputation. SMM specialists, targeting specialists, photographers, and designers work on promotion. Instagram gives you the opportunity to address your clients directly and always stay in their sight. Stop standing still — promote your Instagram account together with MAVR in Kharkiv!

Instagram is a unique tool for direct communication both between friends and with business partners and clients. Almost all business areas have their own Instagram page. Thanks to photos/videos and a high-quality description, it is very easy to present your product from the most favorable side. Instagram page promotion is suitable for most business areas.

What is included in the service?

1. Creating an account or auditing an Instagram page.

The process of creating an Instagram page includes the following types of services:

• creation and general setup: profile design, avatar preparation;
• writing the bio and adding contact information;
• creating Stories Highlights.

After completing the brief, the page audit includes:

• defining the target audience: gender, age, marital status, location, interests, social status;
• analysis of the page design and provision of recommendations;
• writing a page development plan.

2. Competitor analysis by at least 6 parameters:

• types of content;
• posting frequency and time;
• visual design features;
• hashtag cloud;
• number of followers;
• engagement rate.

3. SMM strategy. A step-by-step action plan that must be implemented for successful promotion on social networks and achievement of the set goals. It contains the following blocks:

• content strategy: recommendations for the text design of the account and posting; types of publications for the main feed and their percentage ratio based on SMM goals; selection of thematic and branded hashtags; topics and categories for Stories;
• visual concept: general recommendations on the account’s visual style;
• promotion strategy: paid and free methods.

4. Creating a content plan based on the approved strategy and publishing it.
5. Work on attracting followers includes:

• monitoring competitor pages;
• Direct mailings;
• working with opinion leaders;
• development of game mechanics, etc.

6. Advertising management:

• we approve the main audience that targeted advertising will focus on;
• we create advertising posts and Stories;
• we launch them and get a predictable result.

7. Reporting on key SMM metrics: reach, follower growth, engagement rate, effectiveness of content types, etc.