Effective advertising budget
High ROI
Client retention
Increasing staff productivity
End-to-end analytics setup
Professional end-to-end analytics setup makes it possible to understand which advertising channel brings the maximum profit and which budget source should be completely excluded. Competent use of marketing tools combined with computer analysis capabilities can reduce spending on ineffective advertising by 50–60%.
Who may need to order end-to-end analytics
This important measure allows a business owner to solve several important tasks without which the organic development of the project will be at risk:
- control advertising expenses;
- determine the effectiveness of each channel;
- see the material return from advertising campaigns — LTV: the value of each client, and ROI: the profitability ratio, to clearly understand the payback of investments.
There are two ways to implement analytics tools. The client can deal with all technical issues independently or entrust this responsible task to marketing professionals.
The second option involves the least time and financial costs for any business owner. This is because incorrectly configured analytics will not reflect the real market situation, which will negatively affect the project’s development.
In turn, the results of investments in the system can be assessed very soon after its setup is completed. This means a predictable reduction in operating costs of up to 35%, an increase in staff productivity of up to 30%, and redistribution of part of advertising expenses to effective channels.
Turnkey end-to-end analytics setup
Marketing agency specialists can quickly and efficiently complete a whole range of tasks:
- evaluate traffic indicators coming from contextual advertising, marketplaces, social networks, email newsletters, and SEO;
- display and analyze data from all connected metrics on a single dashboard;
- send all collected information to a simple and secure CRM system;
- collect information about the performance of corporate website channels: requests from web forms, callbacks, widgets, and call tracking data.
The main components of the comprehensive approach:
- Determining the most important indicators that will make it possible to track KPI changes in Google Tag Manager and Google Analytics systems in the long term.
- Preparation for data collection by the call tracking system. Collecting data about the source from which a call came makes it possible to track lead acquisition channels. All calls are assigned identification numbers that are stored in the CRM.
- Analysis of the effectiveness of offline channels. By systematizing this data, it is possible to analyze which advertising campaigns brought the greatest return: distribution of coupons or promo codes, launch of promotional campaigns, or sale information from outdoor advertising.
- Installation and configuration of a CRM platform makes it possible to organize all business processes in the company, record incoming requests and managers’ responses, keep files for each client, store information about advertising expenses, and then calculate return on investment indicators based on them.
- Implementation of online tools for customer interaction: recording requests received from online chat and callback forms on the website.
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Main stages and cost of implementing end-to-end analytics
The work of professionals on installing all marketing tools covers:
- Identifying your business needs. In order to determine the list of metrics to be used, discussions are held with all key project managers.
- Checking the analytics systems already in use, for example, Google Analytics or Yandex.Metrica.
- Selecting the control points to be tracked. When conducting any advertising campaign, the most relevant indicators should be analyzed, including ad CTR, the number of pages viewed by a potential buyer, and the number of clicks before proceeding to an order. It is also important to evaluate the number of purchased product units and the total order value.
- Integrating all services used in the analysis process. This allows you to obtain accurate data for each marketing channel.
- Analyzing the obtained indicators. Evaluation of the effectiveness of the conducted campaign is carried out at each of its stages. This will allow specialists to obtain and evaluate indicators of user interaction with a particular channel by day, month, and year.
Turnkey installation of analytics tools includes training the client’s staff to work with the CRM system, full informational support, and consulting. The cost of the full service package will depend on the scale and niche in which the business project is developing, as well as on the goals set by its managers.
What opportunities open up if you connect end-to-end analytics
The company director or business owner will be able to assess the performance of both employees and the entire project as a whole. Visual tools make it possible to control every advertising allocation, calculate the profit generated by each staff member, and also assess the contribution of partners and contractors to business development.
A marketer receives up-to-date analytics in real time, on the basis of which they assess the profitability of a particular advertising channel. Full statistics allow the marketing strategy to be adjusted if indicators deviate from the planned ones. Control is the only way to competently optimize the advertising budget and not cut off channels that generate maximum profit.
By analyzing incoming data every day, the head of the sales department will be able to assess the sales funnel at any time in order to identify bottlenecks and eliminate them. This makes it possible to determine the cause of customer loss in time and take measures to increase the number of orders. And the use of modern systems will make it possible to simultaneously search for new advertising channels — for example, to conduct split testing of the target audience and quickly analyze the entire data array.
Main advantages of a well-configured end-to-end analytics system:
- saving time when assessing the current situation using visual charts and automatic report generation;
- full control of all indicators that affect sales: number of visitors and clicks, cost per click, revenue by each channel, conversions and expenses for each source, average order value, cost price, and revenue from each manager;
- the ability to respond promptly to changes in indicators in real time;
- long-term profit forecasting.
Implementation of a modern analysis system reduces the number of routine processes for checking online statistics and provides the business owner with constant access to visual reporting — from anywhere and at any time.
To find out how much it costs to set up end-to-end analytics, you need to consult with the specialists who will handle the implementation. The exact answer about the price will be available after studying the specifics of your business and identifying all the “bottlenecks” that prevent reliable information from being obtained.