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Chatbots are a universal progressive tool for business scaling. With the development of artificial intelligence, the benefits of chat bots, and hence business opportunities, will only grow. Chatbots are already integrated into many industries and services, shaping the image of brands and attracting new audiences.
The main functions of chatbots and their benefits for business
Simplification of work and significant savings in resources are some of the many features of chatbots. Informing customers, taking orders, technical support, answering standard questions successfully automate communication with the user without the cost of staff work.
The company becomes even closer to its customers, solving their questions and problems instantly and at a convenient time for them. Chatbots allow you to significantly expand your audience, increasing sales in real time. And integration with other messengers, social networks and services, such as a calendar, Zoom, a website page, makes chatbots even more useful and efficient.
Consider the main advantages of chat bots for business.
Company availability 24/7
People search for information or shop in their spare time. The availability of the company 24/7 allows them to receive the necessary assistance even at night or on weekends.
The company can provide services and support to customers from different time zones anywhere in the world. This significantly expands the audience and potential customer base of the company.
Response speed
Chatbots process requests instantly, building customer trust and brand loyalty. Unlike a live agent who can only talk to one customer at a time, chatbots process many requests at the same time, increasing customer satisfaction and improving their overall brand experience.
Lead generation
Using data about preferences, needs, budget and other parameters, chatbots adapt to the desires of the client and offer relevant products or services. This increases the chances of converting a potential customer into a real buyer.
The information collected by the chatbot can be automatically transferred to the CRM system for additional processing and further interaction with the client.
Targeted messages
Chat bots can use customer information for personalized communication. For example, contact by name, recommend products, special offers or discounts based on previous purchases or customer interests. Personalized messages create a more relevant and personalized experience for customers, which drives sales and increases conversions.
Segmentation
By segmenting your audience based on preferences, demographics, or behavior, chatbots help you manage your marketing campaigns more effectively.
This allows the business to pinpoint the needs of each segment and develop targeted marketing strategies. Bots identify segments with high potential for conversion or repeat sales in order to focus efforts on these segments. This improves the effectiveness of marketing campaigns for better results.
Cost reduction
In general, the use of chatbots in business reduces costs by automating tasks, streamlining processes, reducing staff and training costs, and improving the efficiency of company operations.
Automation of answers to simple questions (for example, clarifying information about the return of goods and its availability in the store, tracking packages, calculating delivery costs) allows chatbots to reduce the load on operators and staff.
Team productivity
Chatbots automate routine tasks and processes, process large amounts of data, freeing up team time for more strategic and creative tasks. This helps increase team productivity and reduce the chance of errors.
Also, chat bots in business can become a tool for improving communication within a team: remind you of deadlines, track the progress of tasks, manage schedules, and so on.
How much does it cost to develop such an assistant?
The cost of developing a chatbot for business depends on many factors, such as the complexity of the functionality, integration with other systems, the level of personalization, the choice of development platform, the learnability of the chatbot, and the specific requirements of the company.
To determine the specifics and estimate the cost of creating a chat bot, it is best to contact professional developers. They are well acquainted with modern technologies, best practices and development methodologies.
Specialized developers understand the needs of the company and the benefits of a chatbot for business. They can offer the most appropriate solutions in developing a chatbot that meets the business goals and expectations of the company. And also provide technical support and service after development.
In addition, the expertise of professional developers in the field of security will protect customer and company data from threats and violations.
Turning to a specialized company of developers for those who need chat bots significantly increases the guarantees of greater quality and efficiency of introducing a chat bot into the company’s business processes.
Expert in legal marketing. Head of marketing agency MAVR.
Business degree “Master of Business Administration” (MBA).