What is analytics?

  • 10.11.2022
  • Written by Vladyslava Rykova
  • Category: Marketing

Professions that deal with data analytics are now considered to be the professions of the future (including web analyst, data engineer, or expert in all things). There are quite a few reasons why this is believed, for example, because we have more and more information that needs to be processed. It is now believed that 90% of the data on the Internet has been created just in the last few years. According to today’s knowledge, users of one of the most popular social networks (Facebook) send about 10 million photos to each other in an hour, so in this article, we want to introduce you to what data analytics is all about.

What is data analytics?

Answering the question of what data analysts do is not easy. It’s a complex science. Different companies may interpret this definition differently. It is a combination of programming, mathematics, and data understanding. It is a data science that uses many methods and theories from other sciences. Not only that, but it uses different types of processes and algorithms that are used to extract individual values. Data analytics is frequently used by business analysts in statistics, software developers, or artificial intelligence development. In making observations, analytics allows you to identify current trends and draw conclusions. This allows companies to make decisions and create new products. This field of science is now gaining popularity (at all levels) and is indispensable in the proper operation of companies and corporations.

What does a data analyst do?

Now that we know what a data scientist does, let’s look at the data scientist’s tasks. He or she obtains information and data that is necessary for the operation of the company. This data is collected from the Internet, websites, phones, or other sources. For example, you can use the services of setting up analytics from a specialized Roman.ua agency. https://roman.ua/en/analytics/

Web analytics experts assess risk after making specific changes.  Based on these observations, company management makes decisions about the next steps. The job of a data scientist can be very fascinating. It’s not just analyzing spreadsheets, but also looking at anything that comes to mind, such as car traffic at certain times, the number of orders at a given company, people’s behavior in specific situations, or their favorite coffee. The data analyst is also involved in developing marketing plans and business strategies, as well as financial analysis. Well-collected and analyzed data allows you for greater profits at the enterprise. Creativity and concept in solving problems are also important in this profession. 

How can one become a data analyst?

The data analytics profession is now considered the profession of the future. People who plan to change their industry today or are just starting their career path should consider this job. There are at least a few ways to become a professional in this industry.

A common method, but not obvious, is a spontaneous change of industry in the company where you work. From time to time it happens that as a result of the development of the company there is a need to use analytics. Very often someone within the company (a current employee) starts to learn this topic during working hours, learns SQL, and finally becomes a full-time data analyst. Another way, by far the easiest, is to get the appropriate education, such as studies or courses. Bootcamps are a relatively recent idea. They are mainly designed for people who want to change their lifestyles but don’t have time to study. There are plenty of free study guides and video tutorials online from which you can learn a lot. Unfortunately, there is often no one to ask for advice. In such a situation, you can always look for a data analytics tutor.

Where to learn analytics?

You can study analytics in a statistics or programming class. The topic is discussed in various fields of science, such as economics. Analytics is a field of science that includes several components from other related fields. If you want to become a business analyst, you should be interested in obtaining an IQBBA, CCBA, CBAP, or IREB certification. Although we do not hide the fact that the best way to learn analytics is in practice, i.e. in a company, for example in a junior position.

We live in the age of the Internet. Thanks to this we can learn a lot about analytics on our own, from the comfort of our own homes, but we need to know where to look for reliable and verified information.

How much do data analysts earn?

As you already know, a data analyst is needed in a variety of industries. Both in programming, IT, medical and financial companies, and many others. Interestingly, analysts now have virtually unlimited opportunities – they can work literally anywhere and analyze different behaviors, departments, and companies. Data analysts can constantly raise their bar and discover other correlations. According to recent data, the average salary for data analysts is $1,000. Keep in mind, however, that earnings depend on the company and its budget, position, and experience. Generally, the earnings of people in junior positions will be significantly lower than those of workers with experience.

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Vladyslava Rykova

Expert in legal marketing. Head of marketing agency MAVR.

Business degree “Master of Business Administration” (MBA).

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