How to attract the leads to the offline shop from the contextual advertising
Thematic: The Zamok City Security Center (locks, keys and safes)
Work period: from July 16, 2020 till today
- Google Ads
- Google Analytics
- Google Data Studio
- Google Business Profile
Tasks: Launching an advertising campaign for the purpose of visiting the offline shop in Kharkiv.
Special features of the project:
- Great competition in the niche.
- High product price in case of our Customer.
The offline shop is an addition to the online shop. At first, our task was driving the website traffic and ensuring the sales for the online shop. In April 2021 we suggested creating a local advertising campaign directed at the users searching for the shop nearby. The new advertising campaign began working from the first days of May.
The Customer noticed that the number of calls and visits to the shop immediately increased.
The product price of our Customer is notably higher than the average, but the quality of their products is the highest as well. The price is the reason that most buyers have to approach several times before taking the decision on the purchase.
The visit to the physical shop became one of such approaches.
It should be noted that the YouTube video that we used in the advertisement gave the best results. The video shows how the security system in the house works, and, apparently, the users liked this type of advertisement much more than standard product photographs.
Посмотреть эту публикацию в Instagram
Plans for the future:
- Implementing the system of promo codes for the purpose of more accurate tracking of advertisement efficiency.
- Implementing the system of call tracking in order to measure the call statistics with binding to sources.
- Launching the product advertising campaign in Google Merchant Centre.
And one last advice: do not be afraid to experiment and try new formats of advertising.