SEO for online soap shop EasySoap
- cyclic links error amended,
- keywords density on the main page increased. It was made by replacing «Add to basket» with «Buy»,
- favicon added,
- SEO-friendly URLS made (old URLs were integrated with new 301 redirect)
- outgoing links leading to nofollow were closed,
- RSS stream for articles added,
- xml and robots.txt were amended,
- org micro markup was used,
- damaged links amendment,
- mega tags autofill SEO module set,
- feedback form was added to contacts page,
Socialization: share buttons were added to every merchandise, article, promotional event; site wide links were added to branded pages in Google+, Twitter, Facebook, Vkontakte, livejournal.
After updates were implemented organic traffic had increased: August 2013 (438 unique users) – November 2013 (1216), i.e. +71,83% increase.