SEO for online soap shop EasySoap

Website audit:

• cyclic links error amended,
• keywords density on the main page increased. It was made by replacing «Add to basket» with «Buy»,
• favicon added,
• SEO-friendly URLS made (old URLs were integrated with new 301 redirect)
• outgoing links leading to nofollow were closed,
• RSS stream for articles added,
• xml and robots.txt were amended,
• org micro markup was used,
• damaged links amendment,
• mega tags autofill SEO module set,
• feedback form was added to contacts page,

Socialization: share buttons were added to every merchandise, article, promotional event; site wide links were added to branded pages in Google+, Twitter, Facebook, Vkontakte, livejournal.

After updates were implemented organic traffic had increased: August 2013 (438 unique users) – November 2013 (1216), i.e. +71,83% increase.

Vladyslava Rykova

Expert in legal marketing. Head of marketing agency MAVR.

Business degree “Master of Business Administration” (MBA).