“The Long Game”: a new educational project from Fondy for young entrepreneurs

  • 14.7.2023
  • Written by Vladyslava Rykova
  • Category: Business

General overview

In a world where technological progress knows no bounds, it is important to be aware of the latest trends and be able to adapt to changing conditions. This is especially relevant for the business sphere, where competition is constantly growing, and the market is constantly transforming. In this context, educational initiatives aimed at improving entrepreneurial competences play a key role. One of such innovative projects is “The Long Game”, launched by the Ukrainian company Fondy.

Fondy and their contribution to business development

Fondy is a leading Ukrainian online acquiring service that allows entrepreneurs to accept online payments using bank cards. But Fondy’s activities are not limited to this. They decided to take a step forward and launched an educational project for young entrepreneurs called “The Long Game”. This project aims to help entrepreneurs gain a deeper understanding of finance, marketing, online promotion and other important aspects of business.

What is the “Long Game”?

“The Long Game” is an educational marathon that includes the knowledge of leading teachers of the Kyiv School of Economics, short but comprehensive formats with practical information, tactics and strategy for business, and tools for its scaling. The project was developed and launched as part of the Fondy online payment service for business. The idea was supported by the Kyiv School of Economics and the Diya.Business national project, as well as more than 5,000 entrepreneurs and managers who highly value knowledge.

Course plan

The marathon covers the following key topics:

  • Effective marketing. You will learn basic marketing strategies that will help you successfully promote your product or service.
  • Promotion online. You will learn how to use the Internet to promote your business.
  • Cash flow management. You will learn about the importance of cash flow management and how to do it right.
  • Teamwork in post-COVID realities. You will learn how to work effectively in a team during a pandemic.
  • Identifying cost inefficiencies. You will learn how to identify and eliminate inefficient costs in business.

Feedback from participants

Course participants highly appreciate its usefulness and effectiveness. They note that the information is presented clearly and without water, and the course is comprehensive and interesting. It is useful for those who want to look at their business from different angles or for those who want to start it.


The “Long Game” project opens up new opportunities for young entrepreneurs, helping them understand the main aspects of business. This is an important step on the way to successful entrepreneurship.


  1. Who can participate in the “Long Game” project? The project is designed for young entrepreneurs, budding businessmen, and startup owners.
  2. What topics does the course cover? The course covers topics such as effective marketing, online promotion, cash flow management, teamwork in post-COVID realities, identifying cost inefficiencies.
  3. Where can I learn more about the project? The official website will provide more detailed information about the project, the company and their services.
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Vladyslava Rykova

Expert in legal marketing. Head of marketing agency MAVR.

Business degree “Master of Business Administration” (MBA).

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