Comprehensive marketing for the online store of silver jewelry “Crystal”

Things that were done.

Website audit:

  • Cyclic links error amended
  • Keywords density on the page increased by replacing “Recycle Bin” word with “Buy”.
  • Internal interlinking made.
  • Meta data errors amended.
  • Thanks to structured data snippets were improved.
  • External links closed for indexing.
  • Site search added.
  • Online chat added.
  • Section with articles added.
  • RSS made.
  • HTML site map, robots.txt amended.
  • “Recommended for this merchandise ” block added to flypage.
  • Damaged links amended.
  • Error 404 processed.
  • Special offer “Deal-a-day” added
  • Shortcuts to goods added.


  • Link building and link bating. Press releases creation and placement.
  • Yandex Catalog (Яндекс Справочник) and Google Enterprise addresses (Google Адреса организаций) registration.
  • Working with behavioral factors and social bookmarking.


  • Google+, Twitter, ВКонтакте, Facebook, foursquare, youtube.
  • Socialization: share buttons placement for every merchandise, article, promotional event. Placement of site wide links to Google+, Twitter, Facebook, ВКонтакте.


  • Working with price comparison websites,
  • Working with discount services,
  • Working with forums,
  • Email marketing,
  • Contextual advertising (AdWords).

  Прирост трафика интернет-магазин серебряных украшений Кристалл


By positions (147 promoted keywords). Semantics is constantly developing.

Now in TOP-10 – 59%; – 89%.

By traffic: for December 2012 organic traffic amounted 4592 unique visitors, for December 2013 it amounted 14481 (increase +215,35%).

By conversion: for December 2012 conversion amounted 67 purchases of goods, for December 2013 it amounted 192 (increase +186,57%).

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About project
  • Date: 01.06.2012
  • Category: Comprehensive marketing
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