Comprehensive marketing for the online store of silver jewelry “Crystal”
Things that were done.
- Cyclic links error amended
- Keywords density on the page increased by replacing “Recycle Bin” word with “Buy”.
- Internal interlinking made.
- Meta data errors amended.
- Thanks to structured data snippets were improved.
- External links closed for indexing.
- Site search added.
- Online chat added.
- Section with articles added.
- RSS made.
- HTML site map, robots.txt amended.
- “Recommended for this merchandise ” block added to flypage.
- Damaged links amended.
- Error 404 processed.
- Special offer “Deal-a-day” added
- Shortcuts to goods added.
- Link building and link bating. Press releases creation and placement.
- Yandex Catalog (Яндекс Справочник) and Google Enterprise addresses (Google Адреса организаций) registration.
- Working with behavioral factors and social bookmarking.
- Google+, Twitter, ВКонтакте, Facebook, foursquare, youtube.
- Socialization: share buttons placement for every merchandise, article, promotional event. Placement of site wide links to Google+, Twitter, Facebook, ВКонтакте.
- Working with price comparison websites,
- Working with discount services,
- Working with forums,
- Email marketing,
- Contextual advertising (AdWords).
By positions (147 promoted keywords). Semantics is constantly developing.
Now in TOP-10 Yandex.ua – 59%; Google.com.ua – 89%.
By traffic: for December 2012 organic traffic amounted 4592 unique visitors, for December 2013 it amounted 14481 (increase +215,35%).
By conversion: for December 2012 conversion amounted 67 purchases of goods, for December 2013 it amounted 192 (increase +186,57%).