Comprehensive marketing for the online store of silver jewelry “Crystal”

Things that were done.

Website audit:

• Cyclic links error amended
• Keywords density on the page increased by replacing “Recycle Bin” word with “Buy”.
• Internal interlinking made.
• Meta data errors amended.
• Thanks to structured data snippets were improved.
• External links closed for indexing.
• Site search added.
• Online chat added.
• Section with articles added.
• RSS made.
• HTML site map, robots.txt amended.
• “Recommended for this merchandise ” block added to flypage.
• Damaged links amended.
• Error 404 processed.
• Special offer “Deal-a-day” added
• Shortcuts to goods added.

SEO:

• Link building and link bating. Press releases creation and placement.
• Yandex Catalog (Яндекс Справочник) and Google Enterprise addresses (Google Адреса организаций) registration.
• Working with behavioral factors and social bookmarking.

SMM:

• Google+, Twitter, ВКонтакте, Facebook, foursquare, youtube.
• Socialization: share buttons placement for every merchandise, article, promotional event. Placement of site wide links to Google+, Twitter, Facebook, ВКонтакте.

Marketing:

• Working with price comparison websites,
• Working with discount services,
• Working with forums,
• Email marketing,
• Contextual advertising (AdWords).

Reporting:

By positions (147 promoted keywords). Semantics is constantly developing.

Now in TOP-10 Yandex.ua – 59%; Google.com.ua – 89%.

By traffic: for December 2012 organic traffic amounted 4592 unique visitors, for December 2013 it amounted 14481 (increase +215,35%).

By conversion: for December 2012 conversion amounted 67 purchases of goods, for December 2013 it amounted 192 (increase +186,57%).