Setting up Google ADS – Introduction to online advertising in search

  • 20.5.2023
  • Written by Vladyslava Rykova
  • Category: PPC

Nowadays, digital advertising has become an integral part of the business strategy of any company. One of the most effective and popular advertising platforms is Google Ads. Google Ads provides ample opportunities to attract the target audience and increase sales. In this article, we’ll walk through the basic steps of setting up Google Ads to help you rank high in Google search results.

Настройка Google Ads

Keyword selection

Choosing the right keywords is the foundation of a successful Google Ads campaign. Keywords should be carefully chosen to fit your business and attract the exact users who are interested in your products or services. Use Google Ads keyword research tools and choose those that have a good amount of search traffic and are relevant to your niche.

Keywords For Google Ads -How To Easily Find The Best |Выбор ключевых слов

Create ad groups

After choosing keywords, you need to create ad groups. Ad groups help organize your ads and make your campaign more structured. Each ad group should be directed to a specific topic or category of products. For example, if you sell electronics, you can create a separate ad group for laptops, smartphones, and TVs.

Creating compelling ads

Attractive ads play a key role in a successful Google Ads campaign. Your ad should be bright, concise and informative. Use unique selling propositions, highlight the benefits of your product or service. Don’t forget to add a bright and relevant picture to grab the attention of users.

Создание привлекательных объявлений

Determination of the budget

Determining your budget is an important step in setting up Google Ads. You must determine how much you are willing to spend on advertising each day or month. Remember that the budget you set must be realistic and consistent with your goals. Regularly monitor and analyze campaign results to make necessary adjustments to the budget and optimize costs.

Определение бюджета

Setting KPIs

To measure the effectiveness of your Google Ads campaign, it is important to set key performance indicators (KPIs). For example, you can track the number of clicks, conversions, average check or ROI. Set specific KPIs that will help you evaluate the success of your campaign and make the necessary changes to improve performance.

Analysis and optimization

Analysis and optimization are continuous processes in Google Ads. Monitor and analyze the results of your campaign regularly. Use the available tools and data to determine the performance of each ad group and ad. Make adjustments to your keywords, bids, and ad text for better results.


Setting up Google Ads is a complex and multifaceted process that requires attention to detail and constant optimization. However, a properly configured Google Ads campaign can significantly increase your visibility in the SERPs and bring new customers to your business. Follow the steps above, analyze and optimize regularly, and your Google Ads campaign will become a powerful tool to achieve your marketing goals.

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Vladyslava Rykova

Expert in legal marketing. Head of marketing agency MAVR.

Business degree “Master of Business Administration” (MBA).

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