Contextual advertising for attorneys and lawyers:
get leads from day one

We know how to sell legal services online. We’ve specialized in promoting attorneys and law firms since 2011.

Leave a request, and we’ll consult you on all questions.

Google Ads contextual advertising by MAVR

Specialization: attorneys and law firms only.

✅ We understand legal advertising restrictions and compliance requirements.

✅ We write ads that convert.

✅ We target people actively looking for legal help.

UAH 10,000 cashback! Conditions:

  • ♦ Google Ads account setup completed within 14 days.
  • ♦ Monthly ad budget of at least UAH 5,000.
  • ♦ Minimum cooperation period: 2 months.

Depending on the tasks, you can develop and launch an advertising campaign in 1-3 days.

The main thing is to do it professionally.

Appropriate preparation for the campaign launch is an insurance against wasted expenditure

Contextual advertising

Advertisers often lose a lot of money due to incorrect configuration and management of advertising campaigns. Cooperate only with reliable and experienced specialists not to use your budget for contextual advertising ineffectively at the speed of light.

We have been working for more than 10 years. We “know all the angles” of contextual advertising and we know exactly how to set up and launch an advertising campaign on Google, YouTube without losing funds and with maximum impact.

Our approach to the development of contextual advertising:

Stage 1 – Preparation

  • In-depth analysis of your business niche, monitoring of demand and competitors;
  • Target audience analysis and true needs identification;
  • Monitoring of current positions, selection of semantics, a list of negative keywords (taking into account the slang of the audience, market trends and elaboration of a unique trading offer);
  • Creation and coordination of ads, development of a media plan.

Stage 2 - Launch

  • Appropriate budget estimate and planning;
  • Implementation of an advertising strategy;
  • Analytics services configuration and campaign effectiveness improvement;
  • Targeting set up;
  • Work on conversion improvement.

Stage 3 - Maintenance

  • Constant monitoring of campaign effectiveness, statistics processing, finding ways to improve;
  • Creating and testing advertisements for each individual audience segment;
  • Data and metrics analysis, competent goal setting;
  • Connecting additional advertising channels – (blocks in e-mail, display advertising, YouTube... etc.);
  • Setting up dynamic remarketing (returning users interested in the offer, but have not made an order).

We do not waste your money and do not make empty promises!

Main advantages of professional contextual advertising:

  • 100% hit the target
    Users search for offers themselves. Working with the constant demand
  • Flexible budgets
    You can start an advertising campaign with minimal costs
  • Comprehensive analytics
    You can always get all the data you need to improve the performance of advertising
  • Informational value
    The format of the ads allows you to convey all the main information about the offer in a short message
  • Extensive customization options
    You can configure almost everything – from the time of impressions to personal preferences of users
  • Compliance with user requests
    Contextual advertising is most accurately relevant to the search requests of the audience

Several reasons to order contextual advertising in the MAVR agency:

Contextual advertising

CERTIFIED SPECIALISTS, WORK UNDER CONTRACT

Contextual advertising

THE MOST MODERN AND MOST EFFECTIVE MARKETING TOOLS

Contextual advertising

ONLY A COMPREHENSIVE AND SYSTEMATIC APPROACH TO SOLVING YOUR PROBLEMS

Contextual advertising

SIMPLE HUMAN COMMUNICATION, A MINIMUM OF FORMALITIES AND NO OBSCURE TERMS

“Project Management” is an advantageous distinction of MAVR.
PM (project manager) responsible for the progress of project tasks, work monitoring and quality control, deadline management, and risk management will always be in touch with you.

Choose your field of activity, we will develop a special offer and calculate the cost of work

PPC advertising costs vary depending on competition in your niche, the keywords you target, your geography, and your daily/monthly budget. Because these factors differ from business to business, pricing can range widely.

Your cost per click depends on keyword competition, ad relevance and quality, landing page experience, audience targeting, time/day seasonality, your bidding strategy, and budget constraints.

Google Ads supports multiple formats: Search (text) ads, Display banners, YouTube/video ads, Shopping (where applicable), and remarketing. Each format is suited to different goals and stages of the funnel.

It depends on your experience, time, and budget. An agency can save time and reduce costly mistakes through a structured process, but it adds service fees. DIY setup can be cheaper, but it requires skills, ongoing optimization, and time investment.

No agency can responsibly guarantee an exact number of leads, because results depend on many external variables (market demand, competitor activity, auction dynamics, and platform changes). What we can guarantee is transparent reporting and systematic optimization aimed at improving lead volume and cost efficiency.

PPC is useful for businesses that want predictable, controllable traffic and leads—especially when there’s active search demand for their service. It works for both small businesses and larger companies, across many industries, as long as there is a clear offer and a conversion-ready landing page.

Launch cost depends on the scope of work: campaign complexity, number of services, languages, geographic coverage (e.g., Kyiv only vs. all Ukraine vs. EU), tracking/analytics setup, and the number of landing pages involved.

Leads can appear soon after launch, sometimes within the first days. However, stable performance usually requires data collection and optimization—timelines depend on competition, budgets, creative quality, and how strong the website/landing pages are.

Timelines depend on project complexity and current workload. In most cases, it takes a few days to about a week to research the niche, build the structure, prepare creatives, set up tracking, and launch.

Our process typically includes: goal and offer clarification, audience and competitor research, keyword selection and account structure, ad copy creation, conversion tracking setup, campaign launch, performance monitoring, and ongoing optimization (search terms, bids, budgets, ads, and landing page recommendations).

Contextual Advertising Portfolio

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