How ringoo is transforming the electronics market in Ukraine: digital marketing strategies and innovative approaches to selling gadgets

  • 8.2.2024
  • Written by Vladyslava Rykova
  • Category: Business, Marketing

The Ringoo company is one of the leading chains of electronics stores in Ukraine, specializing in the sales of modern gadgets and accessories. It was founded in 2007 and since that time has significantly expanded its presence on the Ukrainian market. Currently, the network has 120 stores in 69 locations in Ukraine.


The company has a wide range of products, including mobile phones, smartphones, tablets, as well as a variety of accessories and services. An important part of Ringoo’s strategy is to provide high-quality products and services that meet the needs of modern consumers. For example, the company offers a special Trade-in program that allows you to exchange old equipment for a discount when buying new.

The launch of Ringo’s own brand in 2016 was a significant step in the development of the company. This brand produces car chargers, data cables, headsets and other mobile accessories that have quality certificates and are approved by electronics manufacturers.

In addition to traditional retail, Ringo is actively developing its online store, launched in September 2018. This move allowed customers to order products online and pick them up at a store or pickup location of their choice, making the purchasing process easier and more flexible.

Innovative digital marketing strategies ringoo

In today’s world, where the digital landscape is constantly evolving, companies are striving to adapt to new market conditions and find innovative ways to attract customers. One such company is Ringoo, a renowned Ukrainian retailer of mobile phones, gadgets and accessories that uses advanced digital marketing strategies to strengthen its presence in the market.

Using social media to attract customers

Ringoo actively uses social media to interact with their audience by creating unique content that resonates with the interests and needs of their customers. The company uses various platforms, including Facebook, Instagram, Telegram, YouTube and TikTok to publish information about new products, special offers and competitions. This not only helps attract new customers, but maintains the loyalty of existing ones.

SEO optimization and content marketing

To improve online visibility, ringoo invests in SEO optimization of its website and blog. By using keywords that reflect the interests and queries of potential clients, the company ensures high rankings in search engines. In addition, ringoo is actively developing content marketing, publishing useful articles, reviews of gadgets and tips on using mobile devices, which not only attracts the attention of the audience, but also emphasizes the company’s expertise in this field.

Ringoo’s unique approaches to selling gadgets

Ringoo differs from other retailers with its unique approach to selling gadgets. The company not only offers a wide range of products, but also provides a high level of customer service.

One of the key elements of ringoo’s strategy is a personalized approach to each client. Sales consultants provide detailed advice to help you choose the product that best suits your needs and budget. In addition, the company offers after-sales services, including warranty and post-warranty service, which strengthens customer confidence.

Thanks to these innovative digital marketing strategies and unique sales approaches, ringoo has managed to not only survive the competition, but also gain a leadership position in the gadget market in Ukraine.

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Vladyslava Rykova

Expert in legal marketing. Head of marketing agency MAVR.

Business degree “Master of Business Administration” (MBA).

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