{"id":5131,"date":"2020-05-27T08:04:50","date_gmt":"2020-05-27T05:04:50","guid":{"rendered":"https:\/\/mavr.ua\/?p=5131"},"modified":"2023-03-23T11:57:10","modified_gmt":"2023-03-23T08:57:10","slug":"chek-list-po-nastroyke-targetirovannoy-reklamy","status":"publish","type":"post","link":"https:\/\/mavr.ua\/ru\/chek-list-po-nastroyke-targetirovannoy-reklamy\/","title":{"rendered":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook, Instagram \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u0442\u0435\u0441\u0442\u043e\u0432\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434"},"content":{"rendered":"<p>\u042d\u0442\u043e\u0442 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0432 \u041c\u0410\u0412\u0420 \u0434\u043b\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0432 Facebook, Instagram. \u041a\u0430\u043a \u0438 \u0432\u0441\u0435 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442\u044b \u043e\u043d \u043d\u0435 \u0438\u0434\u0435\u0430\u043b\u0435\u043d \u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0437\u043d\u0430\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, <a href=\"https:\/\/mavr.ua\/ru\/targetirovannaya-reklama-v-socialnyx-setyax\/\">\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a> \u0438 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 Ads \u0438 Business Manager Facebook.<\/p>\n<p>\u0422\u0430\u043a\u0436\u0435, \u043d\u0435 \u043f\u043e\u0434 \u0432\u0441\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u044b, \u043d\u0435 \u043f\u043e\u0434 \u0432\u0441\u0435 \u043d\u0438\u0448\u0438 \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0432\u0437\u044f\u0442\u044c \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c, \u0412\u0430\u043c \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0412\u0430\u0448 \u0437\u0434\u0440\u0430\u0432\u044b\u0439 \u0441\u043c\u044b\u0441\u043b.<\/p>\n<h2>\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 Facebook, Instagram<\/h2>\n<h3>1. \u0410\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/h3>\n<p>\u0414\u043e \u0441\u0442\u0430\u0440\u0442\u0430 \u0432\u0441\u0435\u0445 \u0440\u0430\u0431\u043e\u0442 \u0434\u0435\u043b\u0430\u0435\u043c \u0430\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u041a\u043b\u0438\u0435\u043d\u0442\u0430 (\u0435\u0441\u043b\u0438 \u0442\u0430\u043a\u043e\u0432\u044b\u0435 \u0438\u043c\u0435\u044e\u0442\u0441\u044f). \u042d\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431 \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u0443\u0436\u0435 \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u043e, \u043a\u0430\u043a\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043a\u0430\u043a\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0442.\u0434.<\/p><div class=\"886c4ef2189442eaa015c85e0459257c\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- \u0422\u0438\u0437\u0435\u0440 \u0434\u043b\u044f \u043c\u0430\u0432\u0440 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2570721962288329\"\r\n     data-ad-slot=\"2256541832\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<h3>2. \u0420\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/h3>\n<p>\u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0443 RACE.<\/p>\n<p><a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5132\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race.jpg\" alt=\"\u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0443 RACE\" width=\"1024\" height=\"494\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race.jpg 1024w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race-300x145.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u043f\u0440\u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u0439 \u043f\u043e \u044d\u0442\u0430\u043f\u0430\u043c (\u043a\u0440\u043e\u043c\u0435 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\u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435\u0439, \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/p>\n<p>3 \u044d\u0442\u0430\u043f &#8212; \u0413\u043e\u0440\u044f\u0447\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c \u0441 \u0441\u0430\u0439\u0442\u0430, \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u0441\u0430\u0439\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 \u043e\u0440\u0433\u0430\u043d\u0438\u043a\u0443 \u0438\u043b\u0438 \u0447\u0435\u0440\u0435\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u0431\u0430\u0437\u0430 (email, \u043d\u043e\u043c\u0435\u0440\u0430 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432). \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043b\u0438\u0434-\u0444\u043e\u0440\u043c (\u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u043f\u0435\u0440\u0435\u043f\u0438\u0441\u043a\u0435, \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u044e\u0448\u043a\u0438).<\/p>\n<p><a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race2.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5134\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race2.png\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043f\u0440\u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u0439 \u043f\u043e \u044d\u0442\u0430\u043f\u0430\u043c \" width=\"1126\" height=\"486\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race2.png 1126w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race2-300x129.png 300w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race2-1024x442.png 1024w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/a><\/p>\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u2013 \u041f\u0443\u0442\u044c \u041a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435.<\/strong><\/p>\n<p><a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5136\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race3.jpg\" alt=\"\u041f\u0443\u0442\u044c \u041a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435\" width=\"1167\" height=\"651\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race3.jpg 1167w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race3-300x167.jpg 300w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/race3-1024x571.jpg 1024w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" \/><\/a><\/p>\n<p><strong>\u041f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/strong><\/p>\n<p>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 (\u0434\u0430\u043b\u0435\u0435 \u2013 \u0420\u041a) \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u0442\u0430\u043a (\u043e\u0447\u0435\u043d\u044c \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043d\u0438\u0448\u0438, \u044d\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440!):<\/p>\n<p><strong>\u0420\u041a \u043d\u0430 \u0448\u0438\u0440\u043e\u043a\u0443\u044e<\/strong> \u2013 \u041d\u0415 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0432\u043e\u043e\u0431\u0449\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b!<\/p>\n<p>\u0413\u041e: \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u0443\u0436\u0447\u0438\u043d\u044b, \u0432\u043e\u0437\u0440\u0430\u0441\u0442 \u043e\u0442 \u0438 \u0434\u043e<\/p>\n<p>\u0413\u041e: \u0442\u043e\u043b\u044c\u043a\u043e \u0436\u0435\u043d\u0449\u0438\u043d\u044b, \u0432\u043e\u0437\u0440\u0430\u0441\u0442 \u043e\u0442 \u0438 \u0434\u043e<\/p>\n<p><strong>\u0420\u041a \u043d\u0430 <\/strong><strong>Look<\/strong><strong>&#8212;<\/strong><strong>a<\/strong><strong>&#8212;<\/strong><strong>Like<\/strong> (\u043f\u043e\u0445\u043e\u0436\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e \u043f\u0438\u043a\u0441\u0435\u043b\u044e \u0438\u043b\u0438 \u043d\u0430 \u0431\u0430\u0437\u0443 \u041a\u043b\u0438\u0435\u043d\u0442\u043e\u0432)<\/p>\n<p>4 \u0413\u041e: \u043e\u0442 1 \u0434\u043e 4% (\u0438\u043d\u043e\u0433\u0434\u0430 \u043c\u043e\u0436\u043d\u043e % \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e 5%, \u043a\u0430\u043a \u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u043d\u043e, \u043d\u043e \u043e\u0431\u044b\u0447\u043d\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 3-4% \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0435, \u0447\u0435\u043c 1-2%).<\/p>\n<p><strong>\u0420\u041a \u043d\u0430 \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u044b<\/strong> (\u0434\u043e 3 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u0413\u041e)<\/p>\n<p>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u043f\u043e \u0442\u0438\u043f\u0443 \u043d\u0435 \u043c\u0438\u043a\u0441\u0443\u0435\u043c. \u0422\u0438\u043f\u044b: \u0414\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b; \u0418\u043d\u0442\u0435\u0440\u0435\u0441\u044b; \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435.<\/p>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 \u0413\u041e: \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435: \u0413\u043e\u0434\u043e\u0432\u0449\u0438\u043d\u0430; \u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438<\/p>\n<p><strong>\u0420\u041a \u043d\u0430 \u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/strong> (\u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e \u043f\u0438\u043a\u0441\u0435\u043b\u044e, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u043c\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435! \u0426\u0435\u043b\u044c \u2013 <strong>\u0442\u043e\u043b\u044c\u043a\u043e \u041e\u0445\u0432\u0430\u0442<\/strong>)<\/p>\n<p>3 \u0413\u041e \u043d\u0430 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e % \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0441\u0430\u0439\u0442\u043e\u043c \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 180 \u0434\u043d\u0435\u0439: 25%, 10%, 5% (\u0438\u043d\u043e\u0433\u0434\u0430 5% \u0434\u0430\u0436\u0435 \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 Google Analytics).<\/p>\n<p>\u0427\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0430: 3 \u043f\u043e\u043a\u0430\u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0435 7 \u0434\u043d\u0435\u0439.<\/p>\n<h3>3. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/h3>\n<ul>\n<li>\u041d\u0430 \u0425\u043e\u043b\u043e\u0434\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432\u0441\u0435\u0433\u0434\u0430 \u0438\u0441\u043a\u043b\u044e\u0447\u0430\u0435\u043c \u043b\u044e\u0434\u0435\u0439 \u043f\u043e \u041f\u0438\u043a\u0441\u0435\u043b\u044e, \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0437\u0430\u0433\u0440\u0443\u0436\u0435\u043d\u043d\u0443\u044e \u0431\u0430\u0437\u0443.<\/li>\n<li>\u041f\u0440\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043e\u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0431\u043e\u043b\u0435\u0435 1000!<\/li>\n<li>\u041f\u0440\u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 <strong>\u043d\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u043c <\/strong><strong>CBO<\/strong> (Campaign Budget Optimization). \u0415\u0441\u043b\u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c CBO, \u0432\u043e \u0432\u0441\u0435\u0445 \u0433\u0440\u0443\u043f\u043f\u0430\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 (\u0434\u0430\u043b\u0435\u0435 \u2013 \u0413\u041e) \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u0430\u044f \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.<\/li>\n<\/ul>\n<p><em>\u0422\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0435 \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u043b\u0435\u0439\u0441\u043c\u0435\u043d\u0442\u044b! <\/em>\u0412\u043e \u0432\u0441\u0435\u0445 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0420\u041a \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0443\u044e \u043b\u0435\u043d\u0442\u0443 Facebook \u0438 Instagram, \u0430 \u0442\u0430\u043a\u0436\u0435 Stories \u0432 Instagram.<\/p>\n<ul>\n<li>\u0417\u0430\u0432\u043e\u0434\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u043a\u0430\u0431\u0438\u043d\u0435\u0442.<\/li>\n<li>\u0415\u0441\u043b\u0438 \u0435\u0441\u0442\u044c \u0441\u0430\u0439\u0442, \u0442\u043e \u043d\u0430 \u043d\u0435\u0433\u043e \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043f\u0438\u043a\u0441\u0435\u043b\u044c Facebook. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u0441\u043a\u0440\u0438\u043f\u0442\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Business manager<\/li>\n<\/ul>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u0441\u043e\u0431\u044b\u0442\u0438\u0439:<\/p>\n<p><a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/sobytija.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5138\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/sobytija.jpg\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u0441\u043e\u0431\u044b\u0442\u0438\u0439\" width=\"1197\" height=\"559\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/sobytija.jpg 1197w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/sobytija-300x140.jpg 300w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/sobytija-1024x478.jpg 1024w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/><\/a><\/p>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439:<\/p>\n<p><a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/konversii.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5140\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/konversii.jpg\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439\" width=\"1296\" height=\"366\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/konversii.jpg 1296w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/konversii-300x85.jpg 300w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/konversii-1024x289.jpg 1024w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/a><\/p>\n<ul>\n<li>\u041e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 2 \u043d\u0435\u0434\u0435\u043b\u044c (\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0441 \u043f\u043e\u043f\u0440\u0430\u0432\u043a\u043e\u0439 \u043d\u0430 \u0446\u0438\u043a\u043b \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430).<\/li>\n<li><strong>\u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435<\/strong>: \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u044c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0435\u0441\u043b\u0438 \u043d\u0435\u043a\u0443\u0434\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0438\u043a\u0441\u0435\u043b\u044c. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0446\u0435\u043b\u044c \u2013 \u043a\u043b\u0438\u043a\u0438!<\/li>\n<li>\u041d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0435\u043c \u0441\u0442\u0430\u0432\u0438\u0442\u044c UTM-\u043c\u0435\u0442\u043a\u0438.<\/li>\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u043d\u0430 \u0444\u043e\u0442\u043e\/\u0432\u0438\u0434\u0435\u043e \u0434\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u043c \u0426\u0435\u043d\u0442\u0440\u0435.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/creative-center.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5142\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/creative-center.jpg\" alt=\"\u2022\t\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u043d\u0430 \u0444\u043e\u0442\u043e\/\u0432\u0438\u0434\u0435\u043e \u0434\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u043c \u0426\u0435\u043d\u0442\u0440\u0435\" width=\"997\" height=\"481\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/creative-center.jpg 997w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/05\/creative-center-300x145.jpg 300w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/a><\/p>\n<ul>\n<li>\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c Google Analytics \u0434\u043b\u044f \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0440\u0430\u0437\u0440\u0435\u0437\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 (\u0442\u0430\u043a \u043a\u0430\u043a \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f <a href=\"https:\/\/www.facebook.com\/business\/help\/304909959680406\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u043e\u043a\u043d\u043e \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438<\/a>).<\/li>\n<li>\u0412 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u043f\u0438\u043a\u0441\u0435\u043b\u044f.<\/li>\n<li>\u041f\u043e\u0441\u043b\u0435 \u0442\u0435\u0441\u0442\u0430 \u043e\u0431\u0440\u0430\u0449\u0430\u0435\u043c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0432\u0441\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b: \u0431\u0430\u043d\u043d\u0435\u0440\u0430, \u0442\u0435\u043a\u0441\u0442\u044b, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0431\u044e\u0434\u0436\u0435\u0442. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0432 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0435.<\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5131&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;\u041e\u0446\u0435\u043d\u0438\u0442\u0435 \u044d\u0442\u0443 \u0441\u0442\u0430\u0442\u044c\u044e&quot;,&quot;legend&quot;:&quot;4.7\\\/5 - (3 \u0433\u043e\u043b\u043e\u0441\u0430)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook, Instagram \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u0442\u0435\u0441\u0442\u043e\u0432\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434&quot;,&quot;width&quot;:&quot;129.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 129.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.7\/5 - (3 \u0433\u043e\u043b\u043e\u0441\u0430)    <\/div>\n    <\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u042d\u0442\u043e\u0442 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0432 \u041c\u0410\u0412\u0420 \u0434\u043b\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0432 Facebook, Instagram. \u041a\u0430\u043a \u0438 \u0432\u0441\u0435 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442\u044b \u043e\u043d \u043d\u0435 \u0438\u0434\u0435\u0430\u043b\u0435\u043d \u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0437\u043d\u0430\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 Ads \u0438 Business Manager Facebook. \u0422\u0430\u043a\u0436\u0435, \u043d\u0435 \u043f\u043e\u0434 \u0432\u0441\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u044b, \u043d\u0435 \u043f\u043e\u0434 \u0432\u0441\u0435 \u043d\u0438\u0448\u0438 \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0432\u0437\u044f\u0442\u044c \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c, \u0412\u0430\u043c \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 Facebook, Instagram - \u041c\u0410\u0412\u0420<\/title>\n<meta name=\"description\" content=\"\u042d\u0442\u043e\u0442 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043c\u044b 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