{"id":15076,"date":"2026-07-18T17:52:28","date_gmt":"2026-07-18T14:52:28","guid":{"rendered":"https:\/\/mavr.ua\/?page_id=15076"},"modified":"2026-07-18T17:53:50","modified_gmt":"2026-07-18T14:53:50","slug":"advanced-ecommerce-configuration","status":"publish","type":"page","link":"https:\/\/mavr.ua\/en\/comprehensive-internet-marketing\/advanced-ecommerce-configuration\/","title":{"rendered":"Advanced E-Commerce Configuration"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css=&#8221;.vc_custom_1470412502918{padding-top: 20px !important;padding-bottom: 10px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1785647820_16a6ed2cc535be\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1785647820_16a6ed2cc535be.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1785647820_16a6ed2cc535be.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-usd\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Sales funnel visualization<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1785647820_16a6ed2cc537eb\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1785647820_16a6ed2cc537eb.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1785647820_16a6ed2cc537eb.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-clock-o\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Checkout behavior<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1785647820_16a6ed2cc53954\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1785647820_16a6ed2cc53954.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1785647820_16a6ed2cc53954.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-heart\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Product performance report<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1785647820_16a6ed2cc53ad1\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1785647820_16a6ed2cc53ad1.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1785647820_16a6ed2cc53ad1.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-thumbs-o-up\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Integration with Google Ads<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1696502582595{padding-left: 10px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][cs_custom_heading text=&#8221;Enhanced Ecommerce setup&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23690039&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1696502586988{padding-right: 5px !important;padding-left: 10px !important;}&#8221;][vc_column_text]\n<p>Enhanced Ecommerce allows you to analyze visitors\u2019 actions, starting from their first visit to the web resource and ending with making a purchase. This is a relatively new feature in Google Analytics, also called Enhanced Ecommerce.<\/p>\n<p>Ecommerce in <a href=\"https:\/\/mavr.ua\/uslugi-new\/nastroyka-sistem-web-analitiki-new\/\">Google Analytics<\/a> is the main tool for collecting and analyzing data about visitor behavior on the website. So what is the main difference?<\/p><div class=\"4d457934f3cee649606cbfdb9b5ba4a3\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- \u0422\u0438\u0437\u0435\u0440 \u0434\u043b\u044f \u043c\u0430\u0432\u0440 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2570721962288329\"\r\n     data-ad-slot=\"2256541832\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<ul>\n<li>Standard ecommerce allows you to collect data only about completed transactions;<\/li>\n<li>Enhanced Ecommerce setup in Google Analytics provides many more additional opportunities.<\/li>\n<\/ul>\n[\/vc_column_text][cs_custom_heading text=&#8221;Why do you need to set up Enhanced Ecommerce?&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23690039&#8243;][vc_column_text]\n<p>You will be able to find out:<\/p>\n<ul>\n<li>the effectiveness and traffic of individual sections of your website;<\/li>\n<li>buyers\u2019 interaction with the cart;<\/li>\n<li>views of product\/service descriptions and their cards;<\/li>\n<li>the process of purchasing a product from search to payment;<\/li>\n<li>which products sell best and which should receive additional advertising;<\/li>\n<li>the stages at which the user interrupted the purchase of a product;<\/li>\n<li>the effectiveness of marketing campaigns inside your website.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1696502591399{padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;What is included in our work?&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23690039&#8243;][vc_column_text]\n<ol>\n<li>Initial ecommerce setup is carried out through Google Tag Manager (GTM) and Google Analytics. Let\u2019s understand what they are and why they are needed:<\/li>\n<\/ol>\n<p>Ecommerce setup in Google Analytics makes it possible to analyze user behavior on your website. It collects statistical data and displays the following performance indicators:<\/p>\n<ul>\n<li>visit data;<\/li>\n<li>transitions;<\/li>\n<li>providers, etc.<\/li>\n<\/ul>\n<p>GTM is a more simplified system for setting up various tracking tags. With Enhanced Ecommerce setup through GTM, it is possible to:<\/p>\n<ul>\n<li>set up data transmission to Google Analytics;<\/li>\n<li>ensure high loading speed for website sections;<\/li>\n<li>install custom tags;<\/li>\n<li>flexibly manage access rights.<\/li>\n<\/ul>\n<p>In other words, they help add various data collection systems to the website. Next, a technical specification is prepared for developers to transfer data to Google Analytics. It describes and specifies goals and all requirements.<\/p>\n<ol start=\"2\">\n<li>Testing is carried out during the implementation of the technical specification.<\/li>\n<li>The operability of Google Analytics and Google Tag Manager is checked.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;ww-custom&#8221; row_head_color=&#8221;#ffffff&#8221; enable_parallax=&#8221;false&#8221; bg_video_color=&#8221;#000000&#8243; bg_video_transparent=&#8221;0.3&#8243; css=&#8221;.vc_custom_1784386424246{margin-bottom: 20px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-image: url(https:\/\/mavr.ua\/wp-content\/uploads\/2026\/07\/yuzabiliti-audit.webp?id=14996) !important;}&#8221;][vc_column][vc_column_text]\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Get a free consultation!<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">MAVR experts are always ready to advise you on developing your business online!<\/span><\/p>\n[\/vc_column_text][vc_cta_button call_text=&#8221;&#8221; call_text_color=&#8221;#FFFFFF&#8221; title=&#8221;I want a consultation!&#8221; size=&#8221;btn-large&#8221; href=&#8221;#contact_form_pop_service&#8221; el_class=&#8221;fancybox&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1696502596935{padding-right: 5px !important;padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;Ecommerce setup results:&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23690039&#8243;][vc_column_text]\n<ul>\n<li>statistics on views of your products in categories;<\/li>\n<li>statistics on views of product information;<\/li>\n<li>statistics on user interaction with the cart;<\/li>\n<li>number of impressions and clicks on internal advertising;<\/li>\n<li>information about checkout;<\/li>\n<li>a report with checkout stages;<\/li>\n<li>statistics on user behavior during order placement.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1696502600764{padding-left: 10px !important;}&#8221;][vc_column_text] <a href=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/04\/nastroyka-rasshirennoy-elektronnoy-torgovli.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5096\" src=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/04\/nastroyka-rasshirennoy-elektronnoy-torgovli.jpg\" alt=\"\" width=\"348\" height=\"200\" srcset=\"https:\/\/mavr.ua\/wp-content\/uploads\/2020\/04\/nastroyka-rasshirennoy-elektronnoy-torgovli.jpg 584w, https:\/\/mavr.ua\/wp-content\/uploads\/2020\/04\/nastroyka-rasshirennoy-elektronnoy-torgovli-300x173.jpg 300w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/a> [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1586359039080{background-color: #690039 !important;}&#8221;][vc_column][vc_cta_button call_text=&#8221;Ecommerce setup through GTM (Google Tag Manager) &#x2705; Fast and high-quality&#8221; call_text_color=&#8221;#FFFFFF&#8221; title=&#8221;Order the service now&#8221; size=&#8221;btn-large&#8221; href=&#8221;#contact_form_pop&#8221; el_class=&#8221;fancybox&#8221;][\/vc_column][\/vc_row]\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u0443\u0441\u043b\u0443\u0433\u0443 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0438 \u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Google \u0438 Yandex \u0432 \u041c\u0410\u0412\u0420 \u2013 \u0420\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u043b\u044e\u0431\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c!<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":6947,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15076","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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