{"id":14831,"date":"2026-07-05T00:16:49","date_gmt":"2026-07-04T21:16:49","guid":{"rendered":"https:\/\/mavr.ua\/?page_id=14831"},"modified":"2026-07-05T00:18:52","modified_gmt":"2026-07-04T21:18:52","slug":"website-usability-audit","status":"publish","type":"page","link":"https:\/\/mavr.ua\/en\/comprehensive-internet-marketing\/website-usability-audit\/","title":{"rendered":"Website Usability Audit"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css=&#8221;.vc_custom_1470412502918{padding-top: 20px !important;padding-bottom: 10px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1783285172_16a4ac5b4805dd\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1783285172_16a4ac5b4805dd.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1783285172_16a4ac5b4805dd.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-usd\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Increasing website conversion<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1783285172_16a4ac5b480772\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1783285172_16a4ac5b480772.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1783285172_16a4ac5b480772.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-clock-o\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Reducing customer acquisition cost<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1783285172_16a4ac5b48085b\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1783285172_16a4ac5b48085b.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1783285172_16a4ac5b48085b.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-heart\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Increasing average order value<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div id=\"cs-fancy-box-1783285172_16a4ac5b48092d\" class=\"cs-fancy-box wrapper fancy-box-style-7  text-center \" style=\"background-color:;padding:0;margin:10px;\">\r\n    <style type=\"text\/css\" scoped>\r\n      #cs-fancy-box-1783285172_16a4ac5b48092d.fancy-box-style-7:hover .fancy-icon {\r\n        background-color: !important;\r\n        border-color: !important;\r\n        color:#ffffff !important;\r\n      }\r\n\r\n      #cs-fancy-box-1783285172_16a4ac5b48092d.fancy-box-style-7 .fancy-icon.icon-hover-style-1:after{\r\n        -webkit-border-radius:;\r\n        -moz-border-radius:;\r\n        -ms-border-radius:;\r\n        -o-border-radius:;\r\n        border-radius:;\r\n        background-color:;\r\n        border-color:;\r\n      }\r\n    <\/style>\r\n    <div class=\"cs-fancy-box-wrapper\">\r\n        <div class=\"cs-fancy-box-header\">\r\n                                                                                        <i class=\"fancy-icon icon-hover-style-1 fa fa fa-thumbs-o-up\" style=\"font-size:34px;color:#3498db;border-style:none;\">\r\n                                <\/i>\r\n                                                                                <div class=\"cs-fancy-box-title image\">\r\n                <h6>\r\n                    <span class=\"cs-title-main\" style=\"color:#690039; margin:;text-transform:inherit;\">Increasing the number of purchases from one client<\/span>\r\n                <\/h6>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"cs-fancy-box-content\">\r\n            <div style=\"color:;\">\r\n                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1695701239130{padding-left: 10px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][cs_custom_heading text=&#8221;Order a website usability audit&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23690039&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1695701245133{padding-left: 10px !important;}&#8221;][vc_column_text]\n<p>Want to get excellent results from advertising? Then properly prepare your landing page! Our website usability audit service was created precisely so that you do not waste money and can feel the effect of any type of marketing as quickly as possible. Depending on your project, we offer 2 usability audit options:<\/p>\n<p><strong>1. Usability audit for a landing page before launching contextual and\/or targeted advertising<\/strong> Analysis and recommendations on design and usability:<\/p><div class=\"4d457934f3cee649606cbfdb9b5ba4a3\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- \u0422\u0438\u0437\u0435\u0440 \u0434\u043b\u044f \u043c\u0430\u0432\u0440 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-2570721962288329\"\r\n     data-ad-slot=\"2256541832\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<ul>\n<li>Checking the mobile version of the website and loading speed.<\/li>\n<li>Analyzing the usability of conversion forms.<\/li>\n<\/ul>\n<p>Analysis and recommendations on texts:<\/p>\n<ul>\n<li>contact details;<\/li>\n<li>text structure;<\/li>\n<li>landing page structure;<\/li>\n<li>other recommendations.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1695701251040{padding-left: 10px !important;}&#8221;][vc_column_text] <strong>2. Usability audit of a multi-page website with a technical task for the programmer<\/strong><\/p>\n<ul>\n<li>Analyzing the usability of registration forms, cart, and other conversion forms.<\/li>\n<li>Checking internal linking for usefulness from the user\u2019s point of view.<\/li>\n<li>Checking whether the website is filled with content: products, photos, company information, etc.<\/li>\n<li>Analyzing the content of conversion pages and how understandable it is for users. It should help increase users\u2019 awareness of the brand, product, or service.<\/li>\n<li>Assessing the technical formatting of content on the page: whether headings are marked with tags, images are used on website pages, and text is divided into paragraphs and easy to read.<\/li>\n<li>Checking headings for clarity, persuasiveness, and clickability.<\/li>\n<li>Business analytics.<\/li>\n<li>Checking the checkout process.<\/li>\n<li>Checking support.<\/li>\n<li>Checking the call center.<\/li>\n<li>Checking the mobile version of the website and loading speed.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;ww-custom&#8221; row_head_color=&#8221;#ffffff&#8221; enable_parallax=&#8221;false&#8221; bg_video_color=&#8221;#000000&#8243; bg_video_transparent=&#8221;0.3&#8243; css=&#8221;.vc_custom_1772879769079{margin-bottom: 20px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-image: url(https:\/\/mavr.ua\/wp-content\/uploads\/2016\/05\/yuzabiliti-audit.jpg?id=4990) !important;}&#8221; el_id=&#8221;background_css_1&#8243;][vc_column][vc_column_text]\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Get examples of usability audits<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Still have doubts? Write to us and get examples of completed work.<\/span><\/p>\n[\/vc_column_text][vc_cta_button call_text=&#8221;&#8221; call_text_color=&#8221;#FFFFFF&#8221; title=&#8221;I want examples!&#8221; size=&#8221;btn-large&#8221; href=&#8221;#contact_form_pop_service&#8221; el_class=&#8221;fancybox&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1697644515782{padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;Stages of usability analysis&#8221; font_container=&#8221;tag:h2|text_align:left&#8221;][vc_column_text] Analysis of initial data and task setting: at this stage, we study your website and determine the main goals and tasks you set for the audit.<\/p>\n<ol>\n<li><strong>Assessment of the current user experience:<\/strong> using various tools and methods, we analyze how users interact with your website.<\/li>\n<li><strong>Competitor analysis:<\/strong> we study the websites of your main competitors to determine what advantages you have and which aspects can be improved.<\/li>\n<li><strong>Testing with real users:<\/strong> we conduct tests with real users to understand what problems they face on your website.<\/li>\n<li><strong>Report preparation:<\/strong> based on all collected data, we prepare a detailed report describing the problems, recommendations for eliminating them, and suggestions for usability optimization.<\/li>\n<li><strong>Presentation of results:<\/strong> we hold a report presentation where we discuss all identified problems and ways to solve them.<\/li>\n<li><strong>Support and consultations on implementation:<\/strong> after the analysis is completed, we stay in touch to help you implement the recommendations and achieve the maximum effect from website optimization.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1697644528648{padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;What will you get from usability analysis?&#8221; font_container=&#8221;tag:h2|text_align:left&#8221;][vc_column_text]\n<ol>\n<li><strong>Detailed report on problems:<\/strong> our specialists will analyze your website and provide a detailed list of problems that may complicate users\u2019 interaction with your resource.<\/li>\n<li><strong>Improvement recommendations:<\/strong> receive specific and practical advice on optimizing the design, structure, and content of your website.<\/li>\n<li><strong>Increased conversion:<\/strong> improving usability directly affects conversion growth. This means that more visitors will perform the actions you need on the website.<\/li>\n<li><strong>Better user experience:<\/strong> your clients will appreciate the convenience and simplicity of using your website, which will increase their loyalty and willingness to recommend you to friends; this also directly affects SEO.<\/li>\n<li><strong>Competitor analysis:<\/strong> we will compare your website with your competitors\u2019 websites, which will allow us to identify unique opportunities for distinguishing your business in the market.<\/li>\n<\/ol>\n<p>This is only a brief overview of the opportunities and benefits provided by usability analysis from MAVR. We guarantee a professional approach and a high-quality result! [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1697644550743{padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;Cost of a usability audit&#8221; font_container=&#8221;tag:h2|text_align:left&#8221;][vc_column_text] The cost of a usability audit service depends on many factors: the complexity and scope of your website, such as a service website, online store, portal, etc.; the specifics of the tasks; depth of analysis; the need to implement recommendations; and other project conditions. To provide an accurate and up-to-date audit price, we offer the following steps:<\/p>\n<ol>\n<li>Free consultation: at this stage, we will discuss your main needs, tasks, and expectations from the audit.<\/li>\n<li>Analysis of preliminary information: after receiving all the necessary information about your website, we will conduct an initial check to determine the scope of work.<\/li>\n<li>Providing a commercial proposal: based on the obtained data, we will prepare a proposal for you with a detailed description of the work stages and their cost.<\/li>\n<\/ol>\n<p>To receive more detailed information and submit a consultation request, contact us! [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1697644614874{padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;Why us?&#8221; font_container=&#8221;tag:h2|text_align:left&#8221;][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGOU5RcTUtakdTUjAlM0ZzaSUzRDl6d2tsZXBJMm4wSkNiVzglMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTNCJTIwd2ViLXNoYXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1697644625162{padding-left: 10px !important;}&#8221;][cs_custom_heading text=&#8221;Frequently asked questions about website usability audit&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_toggle title=&#8221;What is a usability audit?&#8221; el_id=&#8221;1697644349503-48cd71fb-d07e&#8221;] It is a comprehensive analysis of your website aimed at identifying usability problems and offering recommendations for eliminating them. [\/vc_toggle][vc_toggle title=&#8221;Why do I need a usability audit?&#8221; el_id=&#8221;1697644371216-2ea14e5e-f0c4&#8243;] The audit will help optimize user interaction with your website, improve conversion and behavioral ranking factors, and increase customer satisfaction. [\/vc_toggle][vc_toggle title=&#8221;How long does the audit take?&#8221; el_id=&#8221;1697644387870-d53211a0-d350&#8243;] The timeline depends on the complexity and scope of the website, but on average the process takes from 1 to 4 weeks. [\/vc_toggle][vc_toggle title=&#8221;What result will I get?&#8221; el_id=&#8221;1697644407165-db57143c-5a96&#8243;] You will receive a detailed report describing the identified problems and recommendations for eliminating them, as well as consulting support on implementing the proposed solutions. [\/vc_toggle][vc_toggle title=&#8221;Can I participate in the audit process?&#8221; el_id=&#8221;1697644424458-94eebfa0-44dc&#8221;] Of course! We are always happy to interact with the client and are ready to discuss all stages of work, taking into account your wishes and suggestions. [\/vc_toggle][vc_toggle title=&#8221;How much will it cost?&#8221; el_id=&#8221;1697644441271-619ce4c3-1fb8&#8243;] The cost depends on many factors, including the complexity of the website and the scope of necessary work. To receive an accurate estimate, contact us for a preliminary consultation. [\/vc_toggle][vc_toggle title=&#8221;What happens after the audit?&#8221; el_id=&#8221;1697644456370-57adca5c-374c&#8221;] After providing the report, we can offer services for implementing recommendations or consulting support. You can also independently implement the proposed changes on your website. [\/vc_toggle][\/vc_column][\/vc_row]\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u0443\u0441\u043b\u0443\u0433\u0443 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0438 \u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Google \u0438 Yandex \u0432 \u041c\u0410\u0412\u0420 \u2013 \u0420\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u043b\u044e\u0431\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c!<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":6947,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14831","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Usability Audit: Order a usability audit for your online store or landing page from MAVR<\/title>\n<meta name=\"description\" content=\"Order a website usability audit from MAVR \u1409 You\u2019ll receive objective recommendations that will make it easier for users to interact with your website\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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